Maybe you know about this? I didn't.
Today is Green Wednesday: the second highest (pun intended) sales day for the cannabis industry. A bit of history: The phenomenon started in the mid-2010s. Cannabis retailers and delivery services noticed that sales on the Wednesday before Thanksgiving were unusually high. Over time, as legalization expanded, dispensaries leaned into this trend; offering promotions, running events, and effectively turning it into a holiday. This Thanksgiving, weed smokers are grateful for "Green Wednesday."
"Green Wednesday is the second-largest holiday for cannabis behind April 20th," said Joyce Sinali, co-founder of the Cannabis Media Council, a trade group that seeks to improve the public perception of weed.
“Green Wednesday is not a real holiday,” said Jennifer Bartholomeo, a general manager of the Travel Agency, a New York dispensary chain. “But if you think about it, you’re traveling home to see your family, extended family is visiting and everyone is taking a walk with their cousin. And what do you think you’re doing on that walk?”
Whether junior relations are sneaking away from the gathering to smoke together or popping an edible to assuage their anxiety before they face the rest of the family, getting high on the 17th century feast day is an emergent 21st century tradition.
“Green Wednesday is a relatively new term for a familiar phenomenon: Old friends get together in their hometown and party on the eve of Thanksgiving. As cannabis products became legalized across the US in the mid-2010s, the industry started using the term in marketing to encourage friends to head to local dispensaries to get their fix," Sinali said.
“We want folks to come and get nuanced, interesting products and take them to the dinner table for their Thanksgiving holiday,” Sinali said.
The ploy has worked: Sinali said about 10 to 20% of customers at dispensaries on Green Wednesday are first-time shoppers.
“I think it’s a way for the younger generation –– and I mean, honestly, the older generation; everyone is smoking weed, whether they share that fact or not –– to have the family come together.” *
And now you know. Plus, when you get the munchies, your Thanksgiving feast awaits. ;-) I have asthma, so I won't be smoking anything.
* Source: CNN
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Music with the guys today, at Mark's house. Well, in Mark's garage; yeah, we were a garage band. This is what I usually call "the big group," which isn't the same personnel as the Hip Replacements. Mark, Ron, and I are in both groups. I enjoy these guys, and we had fun playing.
Gil showed up with a new guitar! That is exciting! A Fender Telecaster. So, I suggested we make it "All About Gil Day"... we had Gil pick the songs to play. Well, to a point. After he picked a couple in a row what the rest of us would call obscure songs, the rest of us took a turn.
It was my turn to bring lunch, and I had planned for Oregano's (pizza). There is an Oregano's just a few miles from Mark's house, so I usually pick it up on the way. Except, we found out that Oregano's is closed for remodeling. The way it usually works: Joan orders the pizza for me on-line; it's generally ready when I get there, so it's still warm when I get to Mark's.
We had to punt today. Joan let me know while I was enroute that I'd have to change the plan. I asked for her to see if there was a Marco's Pizza anywhere near Marks... she looked... it's closed. What??!! I knew Mark would suggest that we just get sub sandwiches from Firehouse, but I had already told the guys we were having Oregano's. I had Joan order a large pizza from Oregano's in Goodyear. Yes, that is out of the way, but the new plan was to get that there, take the Loop 303 to Northern Parkway, take that to the Loop 101. I had to wait a bit for the pizza in Goodyear, but the people at that Oregano's were very nice - the young lady who helped me said they'd move it up in the order and have it for me in about 10 minutes. The rest of the drive to Mark's went as planned.
As it worked out, there was an accident on I-10 that would have prevented me from getting on the Loop 101. And another accident just beyond my exit for the Loop 303 (two minutes later, I-10 in that area would be a big parking lot) - so, my timing and routing was actually good.
The drive home from Mark's was surprisingly not bumper to bumper - I was going the right direction, as I could see the ugly stop and go traffic going the opposite direction.
So, a good day. When I got home, Joan reminded me that "You have been with Mark and Ron 3 days now since Saturday night"... the Hip Replacement played Saturday night, we did the turkey loaded at the St. Mary's Food Bank yesterday, and the getting together to make music with the guys today. Fortunate that we are all good friends.
And, for tomorrow: Happy Thanksgiving!















































