Monday, February 13, 2017
Clothing makes the man...
You've probably heard that saying before. I have found it is mostly true. Well, depending on the circumstances.
Many years ago, I went to a seminar, held by one of my mentors in our profession. He said to me, "You have a beard and a leather jacket - are bikers your target market?"
"If you want to cultivate a wealthier clientele, you need to look like you belong to that clientele. As an experiment, you should wear a suit to work everyday for a week." I explained to him that our area was more rural, and people just don't wear suits. "Just try it and get back to me."
I did. I noticed a marked difference in how people interacted with me: definitely cooler. One guy even said to me, "I don't trust people in suits. Bankers and lawyers wear suits, and I don't trust 'em."
I went back to my jeans and polo shirt. I also learned from that experience: be myself, but dress for the occasion/situation.
As a boat captain, guests definitely react differently to you when you are wearing a white shirt and epaulettes, as opposed to the "performance shirts" I wore in my most recent job.
As a retired guy, I wear shorts (or jeans) and a polo or a t-shirt most of the time. I dress up when the occasion calls for it (marryin' and buryin').
I mentioned in the train post that we stopped at a hippie shop and I bought a tie-dye shirt...
I wore the shirt today. We did some grocery shopping. Some people looked and smiled. A few looked like they smelled something bad. When wearing a polo while shopping, I am pretty much invisible.
I think of wearing the tie-dye as ironic; I am a pretty straight-laced old guy. Hey, I was a hippie of sorts back in the day... as in: 40+ years ago. Had long hair and played in a band. I didn't have any tie-dye back then. The first tie-dye I ever bought was one that had a guitar shape on it, and that was from a farmers market when we were boat cruising about 8 or 9 years ago. This is my second. I think it is kinda funny, but it does evoke different emotions from people.
It makes me smile. And you know what they say: "Smile - it will make people wonder what you're up to."